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O*NET 13-1161

Market Research Analysts and Marketing Specialists

AI ExposureCritical0.648 score
Robotics RiskMediumbased on task type

AI Impact

Most tasks in this role are highly vulnerable to AI automation. Role displacement is a serious near-term risk.

Robotics Impact

Some structured physical tasks are automatable. Human oversight and adaptive judgment remain necessary.

Most AI-Affected Tasks in This Role

Advise students on academic and vocational curricula, career issues, and laboratory and field research.

100%

Analyze the effectiveness of marketing tactics or channels.

100%

Conduct research in a particular field of knowledge and publish findings in books, professional journals, or electronic media.

100%

Conduct research in a particular field of knowledge and publish findings in scholarly journals, books, or electronic media.

100%

Conduct research to extend mathematical knowledge in traditional areas, such as algebra, geometry, probability, and logic.

100%

Conduct research to generate new knowledge that can be used to address learning and behavior issues.

100%

Conduct social research.

100%

Confer with marketing and sales departments to define client requirements and expectations.

100%

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Occupation data from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).