Advertising and Promotions Managers

Assess training needs through surveys, interviews with employees, focus groups, or consultation with managers, instructors, or customer representatives.

Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.

Study consumers' reactions to new products and package designs, and to advertising efforts, using surveys and tests.

Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.

Inform other traders, managers, or customers of market conditions, including volume, price, competition, or dynamics.

Generate standard or custom reports summarizing business, financial, or economic data for review by executives, managers, clients, and other stakeholders.

Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

Select qualified job applicants or refer them to managers, making hiring recommendations when appropriate.